Creating a white label VOD solution has become the need of the hour. As a video content
owner, having just a website to access VOD content is not enough. Today, there are multiple
OTT solutions available that make it easier for content owners like you to take charge. To name
the most popular ones are smart TVs.
By creating a simple app, you can make it easier to tap your kind of audience globally. But one
of the main reasons why most video content owners like you take a step back is the hectic
creation of an app. Did you know that you could get rid of this sweat and instead invest in
building a white label video streaming platform?
This is possible with the help of white label OTT platform providers. While creating the app with
them is one benefit, as a video content owner, you can also benefit from good brand building
and growth with the app. How is this possible? This blog will cover everything you need to get
started.
What Is a White Label Streaming App?
Let’s understand this better with an example. If you had to create an app, what would be your
next step? Finding an app developer, explaining your vision, waiting a long period for the app
and finally investing in multiple features to enhance your application. This won’t just be a
tiresome process but will slow down your brand growth immediately.
This can be eliminated with the use of a white label app. With white label app, you will have an
app that is ready to be purchased. You can customize the app as per your requirements. Every
decision is yours, from adding your brand logo to deciding upon the user interface.
In fact, if you invest in a white label OTT platform provider, you can access several features in
the package, such as choosing from a list of monetization methods, security, video CMS options
and much more.
Functions Of a White Label OTT Platform
To get started with the white label app, the functions are pretty simple. You need to find a
white label OTT platform provider. They will have the app ready to be used instantly. The app
will be plain, meaning as a video content owner, you can place your logos and customize the
application per your brand highlights.
Once your app is unique, you can start engaging and selling your products/services to your
target audience. Since white labeling is always anonymous, it is difficult for anyone to analyze
that it is white labeled. Now that you’re aware of white label video OTT platforms, let’s learn
more about how you can get started with them in our next category.
A white label OTT (over-the-top) platform is a streaming solution that allows you to create and
launch your own branded streaming app without having to develop one from scratch. Some of
the key functions of a white label OTT platform include:
Content Management: The ability to upload, organize, and manage your own video content,
including movies, TV shows, live events, and more.
User Management: The ability to create and manage user accounts, set up subscription plans,
and handle payments.
Branding and Customization: The ability to customize the look and feel of the app to match
your brand, including logo, color scheme, and other design elements.
Analytics and Reporting: The ability to track user engagement and usage, view detailed
analytics and reporting, and make data-driven decisions.
Monetization: The ability to monetize your content through subscription plans, pay-per-view,
and advertising.
Security: The ability to secure and protect your content from unauthorized access and piracy.
Multi-Device Support: The ability to support a wide range of devices, including smartphones,
tablets, smart TVs, and more.
Live Streaming: The ability to live stream video content to your users.
Integration: The ability to integrate with third-party services such as social media, payment
gateways and analytics tools.
Scalability: The ability to handle a large number of users and handle high traffic, the platform
should be able to scale as your audience grows.
Support: The ability to provide technical support and troubleshoot issues as they arise.
Updates: The platform should have a consistent update cycle to keep the app up-to-date with
new features and latest technologies.
5 Ways To Build White Label Video Platform
- Identify Your Goals To Create The App
You first need to get started with identifying the goals for building a white label app. You need
to identify who is the target audience you wish to tap into and how you plan to do the same.
Analyze when you have built your white label app, what will your business model be like?
Setting and conducting your goals is a long process. You should have better clarity on your
mission and goals so that it becomes easier to create a VOD app that sells better than your
competitor. Once you have the list , your brand growth starts to form the perfect alignment. - Invest In a Space That Offers You This
Next, you must invest in a source offering the white label streaming service. Normally, software
developers are the right person to reach out , but lately, white label OTT platform providers are
making their mark. The top reason is the benefits they offer with an investment from your end.
These OTT providers don’t limit their services to just selling you the white label app. They also
offer various features that can help enhance your application, such as custom thumbnails, fast
integrations, video API access and much more. So, instead of investing in multiple feature
sources, you invest in just one place that gives you all. - Build Your Brand Accordingly
Once the app is purchased, it’s time to make your brand stand out. This includes multiple
things, such as setting your logo, choosing the right user interface, making navigation easy for
your target audience and much more.
You need to be aware that the OTT app competition is high, and for you to stand out from the
crowd, your white label app should be simple, convenient and cost-effective to use.
- Enhance Top Features
Next, ensure that you have all the essential features to kickstart your white label ott video
streaming platforms. With OTT platform providers, the features are always included, which
means you get a good investment in hand, along with the white label app.
For a smooth video experience, make sure that you have the vital features required, such as list
of security features to choose from, bulk upload, the ability to stream on multiple devices,
video scheduling, etc. - Get Ready To Launch
Lastly, once you’re ready with everything, conduct multiple tests. These tests will help you
understand how you can make your OTT platform better and more efficient. It will help align
your brand growth better and give you the opportunity to analyze where you can tap the user’s
attention more.
Once you’re confident, launch your app for your target audience. As you continue to grow, use
the analytics you have to study the performance of your platform better so that you can drive
higher revenue from understanding what is working for your business better.
Conclusion.
You now have the solution to creating the best white label app. As you have analyzed the perks
for the same, it makes sense to get started with the best white label app provider. These
experts are well-versed in helping you build, enhance and scale your OTT business. Apart from
this, they also offer tons of features and monetization models that will suit your OTT business
well.
So, tell us, when do you plan to create a revenue-driven white label streaming service?
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