When thinking about Instagram versus YouTube, both online media platforms are over one decade old. And since that launch, both deserve recognition as the longest-standing business marketing platform online today.
Although conventional as per the standards of social media, neither is via any means irrelevant. Each continues to compete with emerging apps (such as TikTok as well as Twitch) while also pushing the envelope on posting style, engagements, as well as social commerce.
Both social media platforms have their unique strengths that complement each other as well as can enhance your marketing strategy. This is specifically true for any influencer marketing manager.
How is Instagram different from YouTube?
One of the biggest differences between Instagram as well as YouTube is the number of monthly active users (MAUs). Both post high numbers with YouTube’s nearly 775 million MAUs as well as Instagram’s 1 billion MAUs. If your goal is brand reach, both platforms are going to get the job done.
YouTube, as well as Instagram has user data as well as analytics tools backed by internationally-leading tech giants. Google owns as well as manages YouTube, while Facebook runs Instagram. Each platform’s analytics operate slightly differently, which can impact campaign performance for brands.
Style of content
Comparing Instagram vs YouTube, both platforms are visual–Instagram favors images while YouTube favors long-form videos. But each channel also offers several posting options which make it easy for marketers as well as creators alike to offer more unique as well as relevant types of content.
When posting images, Instagram is the best choice for brands. That said, some creators try to integrate images into a YouTube video, particularly if they are offering instructions with screenshots or showcasing product/landscape photography.
When it comes to video formatting, top-performing IG videos use a 9:16 ratio while the most popular YouTube videos use a 16:9 ratio. Instagram offers multiple options for posting vertically-formatted videos in both short as well as long-form and until recently, YouTube only favored horizontal videos.
But in July 2021, YouTube launched its version of short-form, vertical videos with Shorts. Because it is so new, creator adoption is low, as well as it remains to be seen just how popular this new feature is going to be.
Medium for Topics
Taking a look at Instagram vs YouTube as well as medium, there is decent overlap between industries as well as niches on both platforms. Both offer ideal environments where homemade as well as professional posts can excel, provided they are relevant as well as authentic to the right audiences.
While many consider Instagram the leading lifestyle social media platform, YouTube remains the top channel for how-to videos as well as tutorials. Both platforms favor consumer brands, such as fashion, beauty, food, as well as travel. But Instagram also caters to pet, family, as well as wellness content, while YouTube is a prime spot for gamers as well as B2B tech brands.
To sum it up
Authentic content directed toward the right audience is a priority. And the more campaigns you run, the easier it is going to be to see where you achieve the best results as well as how you can refine your campaigns over time.
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