Facebook is the biggest social media channel around the world. Many of its 2.9 billion monthly users use the platform to engage with brands as well as discover new products, giving Facebook the power to drive thousands of customers to your small business. You just need a little creativity.
Unsure where to start? This guide shares how to use Facebook to build brand awareness, drive traffic to your web page, as well as generate sales.
Diversify your content formats
It is estimated that 1,500 Facebook posts are eligible to appear in a user’s feed each day. Stand out from the competition by diversifying your content strategy through mixing as well as matching the following formats:
Video: Post videos directly to your feed, through a livestream or as a Facebook Story. High-quality, organic video content is favored by the Facebook algorithm because it increases the time people spend using the app.
Images: Photos stand out in a text-heavy news feed. Share behind-the-scenes photos, how customers are using your products, or product photography.
Text-only posts: Some brands see success from posting long-form content to Facebook, though your success with text-only posts depends on your audience. The format works particularly well when storytelling.
Get involved with Facebook groups
There is an online community for almost every hobby you could think of. More than 1.8 billion Facebook users are active in groups at least once a month, from local community forums to groups for pet owners with a specific breed of dog.
Identify the Facebook groups your target market is participating in by surveying existing customers. You can also do a Facebook search for your industry and filter by group: Once you find them, start engaging with content in the group to build awareness on Facebook. Be wary, though, that some Facebook Group admins set strict rules for the community. Double check you’re permitted to share promotional content to avoid getting banned.
Share influencer or user-generated content (UGC)
Marketing is all about influence. Whether you’re persuading your Facebook followers to follow your page or to buy a product you’re promoting, get a helping hand by partnering with influencers. Each generation is shown to be influenced by popular social media users—particularly millennials and Gen Z.
Popular ways to collaborate with influencers include:
- Paying for a sponsored post
- Having the influencer “take over” your Facebook page for a day
- Sending free products to the influencer with the hope they’ll share it with followers
But it doesn’t have to be mega-influencers with thousands of followers who contribute toward your Facebook page growth. One Facebook trend that isn’t waning in popularity among ecommerce brands is sharing user-generated content across social media to establish social proof and boost sales.
Your customers are probably already raving about your brand by sharing photos, videos, and reviews. You can use these pieces of content, with consent, to easily show your target audience that your customers love your products.
This is going to likely continue to be a social media trend moving forward, with brands utilizing Facebook Stories, along with TikTok, to showcase their happy customers.
To sum it up
It’s possible to market a business on Facebook for free through creating a page and publishing content organically. Increase your follower count to build an audience of people who are going to see the content you share.
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