The Instagram reel is a short vertical video that can be at max 1 minute long. Reels have the benefit of not vanishing after 24 hours such as Instagram stories.
You can watch a trending reel on Instagram via the icon of Reels at the bottom of the homepage of the Instagram app. There is also a separate tab for reels on your Instagram profile where your followers can view as well as engage with previous reels you posted.
Viewers can see reels from accounts they do not follow on the reels tab on the app’s homepage, which is a great way for new users to discover your account.
The best time to post reels on Instagram
The best time to post reels on Instagram
If members of your audience are in different time zones it’s not always possible to have a fixed time to post your reels. Users engage more with your Instagram content during their free time when they are online. According to research, the best times to post on Instagram are during the morning shuttle, lunch hours, evening rush hours as well as at bedtime.
How does the Instagram reels algorithm work?
The reel algorithm is the criteria necessary for your reels to have more engagement as well as meet the target audience. It focuses on entertaining as well as fun content, free of watermarks as well as stickers from other apps, as well as high-quality video content. It also promotes reels with original audio, trending music, as well as recommended resolution as well as size, making them more discoverable by viewers.
For viewers to see reels they like, Instagram uses data like their previously liked, commented, or shared posts to predict what viewers may be interested in as well as see related reels. This helps reels go viral as well as ensures they meet their target audience thereby helping users grow their views as well as increase visibility.
With that in mind, the Instagram Reels algorithm favors:
- Reels with high engagement, include likes, comments, saves, shares, as well as watch time.
- Reels that have the correct vertical dimensions.
- Reels that use creatives like text or filters.
- Reels that use original audio you create or find on Reels music from the Instagram music library.
With these best practices in mind, it is always good to create Reels that are entertaining, inspiring, or experimental. For example, create a reel that grabs people’s attention, makes them laugh with a fun surprise or twist, starts a trend that others can easily take part in, as well as do not afraid to try something new.
On the other side, here are some reels don’t to avoid:
- Posting Reels that are blurry or low-resolution.
- Reels that have the majority of the image covered by text.
- Reels that do not meet Instagram’s Community Guidelines.
- Reels that are recycled from other apps with visible logos. Aim to create high-quality Reels directly on Instagram.
To sum it up
Post consistently as well as at the right times. This is one secret to increasing your visibility. Post reels when your audience is going to likely see them as well as be consistent with it.
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