Just created one web page? Now all you are required to do is pull traffic to it. For your website to appear as one of the top results on search engines like Google as well as Bing, you need to understand a little bit about the world of Search Engine Optimization or SEO.
In the presence of so many sites on the web today, as well as 576,000 new ones created daily, there is no guarantee that your site will rank first on Google. However, there are a lot of aspects an individual can do to elevate the chances of their web page ranking well as well as showing up prominently on Google.
Republish Your Existing Content
One of the main benefits of having a blog is the SEO value it provides. It’s also a great way to keep your website current as well as up-to-date. Since not every blog post you create will get the visibility it deserves, it’s important to take the time to breathe new life into top-performing content that’s still relevant and valuable by updating or republishing it with new content as well as images.
Not only will this extend the longevity of your content, but it will also further optimize your site while building upon the existing SEO value that your content has accumulated over time.
Conduct a Content Audit
Even if all your on-page elements are optimized, you can’t shine on the SERPs unless your content is top-notch. After all, great content is the key to keeping people on the page as well as returning to your site again and again. As your dwell time as well as repeat conversions increase, your authority with search engines improves naturally.
Perfect Your On-Page SEO
Simply put, on-page SEO is the process of optimizing individual web pages with target keywords so they rank higher in search results, attract more traffic as well as convert more visitors. Implementing on-page SEO is an essential component to increasing the online search ranking of your business.
Perform an SEO Audit
The next thing you need to do is conduct an SEO audit. But why? Because an audit will uncover macro as well as micro issues that are hampering your search ranking, covering everything from content gaps to broken links. By revealing real issues, you remove the guesswork from SEO as well as get a clear direction for your strategy.
Conducting an SEO audit requires technical knowledge. If you aren’t sure you can take up the challenge, you can also hire specialists to do it for you.
Master Link-Building Tactics
Another key element of an effective SEO strategy is to implement outbound, internal as well as inbound link-building tactics. One of the main ways that search engines like Google gauge and rank the quality of site content is through backlinks, or “inbound” links, a form of off-page SEO. Essentially, these are links from an external domain that point toward one of your web pages. Websites with more high-quality backlinks from other relevant as well as reputable sources tend to rank higher in search results.
To sum it up
These tools will help you understand if you’re ranking for your target keywords (or new ones too), and how much traffic you’re gaining as a result of your rankings. You’ll also be able to note and act on drops in traffic rankings, and loss of SERP features as well as any consequent organic traffic decreases. Drops as well as decreases may mean you need to optimize a page better, update its content, or address if the SERP intent for that particular target keyword has changed.
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