The vast majority of brands are aware that Search Engine Optimization can do magic to better their website, drive traffic, generate leads, as well as increase sales. The question the vast majority of the brands ask is whether they opt for a professional SEO company or skip it. But before we show the value of an SEO Company we first have to tell our readers: just what is one SEO marketing agency?
Digital marketing involves using various initiatives, such as SEO, online advertising, content marketing, as well as social media, to market a particular product or service. The ultimate aim might be to allure more consumers as well as to raise overall company awareness.
An agency draws on the combined experience of its team members (developers, creatives, consultants, analysts, as well as account managers) to execute a certain strategy with maximum efficacy while remaining on time and under budget.
Reverse A Manual Action
If you suspect organic traffic drops are due to manual action, the first step will be detecting what type of manual action took place and which pages are affected. You need to fix all of the issues on all of the affected pages before submitting for a reconsideration review.
A reconsideration review will explain the exact quality issues on your site, the efforts as well as steps you’ve taken to fix them, as well as document the outcome of your efforts. It needs to provide Google with good-faith assurance that it won’t happen again, you’ve turned the corner as well as won’t continue to spam the internet. All of these need to be handled with care and by someone with experience navigating manual actions.
Organic Traffic Drops
If you notice that your Google Search traffic is decreasing, would you know what to do? Site traffic drops can happen for a lot of reasons as well as most of them can be reversed.
How to fix it isn’t always straightforward, which is why hiring an SEO consultant is a good idea. It could be a reporting glitch or seasonality trends, an algorithmic change affecting the site at a page level, or a technical issue like a manual action affecting the site.
A professional SEO will be able to review your search traffic trends as well as detect the most likely cause for your traffic loss and provide a clear path to correcting the drop
Google Search Isn’t Indexing Your Website Or Pages
Troubleshooting why your website is missing from Google search results is best handled by a professional. An experienced SEO will not waste any time and will know what to look for. It could be a simple oversight that is not allowing Google to crawl your website or a more complex issue with the structure of your website or URL parameters.
It’s possible that your content is plagiarized or that Google thinks it’s too similar to another page on your site. There are many different reasons, and an SEO professional can help solve the problem and get your website indexed as well as visible on Google.
To sum it up
SEO agencies can be a worthy investment, but be sure to do your research before deciding on one. Always see if you can do an in-person meeting to see how well the two brands fit with each other.
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