The modern web design process is where art, technology, as well as psychology meet it evolves as new trends emerge. It is a mix of technical acumen, cognizance of HCD (Human-Centered Design), as well as an eye for art. If this process is executed well, your visitor’s attention as well as conversion to a customer will increase promptly.
By focusing on your company’s purpose, the intent of your brand, as well as quality user interface, you can build an appealing story to attract & maintain people’s attention. The key is to follow a process that aligns with the overarching strategy of your business. Good web design offers more than just intriguing aesthetics: it helps people to understand the product, company, as well as branding through a variety of indicators.
Goal Identification & Discovery
The initial stage is where the designer, as well as the client, meet to deeply understand the user’s problems & define the shared goals. Questions that come into play are:
- Who is the target audience?
- What should they expect to see when they arrive at our website?
- What is the primary purpose of the website?
- What message needs to be conveyed?
- What are the competitors doing, if there are any, and how should we differentiate?
- How will you measure these goals?
As you go over these things, it is important to document them. Just saying it isn’t enough; there has to be something to reflect on. If you already have a website, then you can use these questions to analyze current performance and see where you might implement new solutions to enhance website traffic.
Scope Definition
After carefully identifying and discovering goals, you must then define the scope. A difficult thing to do at first — many ideas will seem interesting — but necessary to open a dialogue on what’s important to the project. This also helps you build a timeline.
This timeline should show how long each step in the process will take. Certainly, dates will shift as the process unfolds, but clear goals help set realistic, achievable deadlines. A well-defined timeline should include activities for features and web pages that need to be implemented within a certain range of time.
This phase is important to visualize with a chart or a spreadsheet. Seeing your milestones increases accountability. However, they must be achievable clear landmarks of when things can be completed, based on data.
Design Creation
Now the designing begins! This part is where the designer begins to brainstorm, building sketches, mood boards, wireframes, etc. with the goals and scope in mind. The designer generates some rough designs from early feedback from the client.
Developers are also engaged at this time. The developer needs to be sure they can build what the designer is suggesting. Depending on how intentional you were during steps 1 and 2, this stage may be fairly quick or may involve multiple conversations between the designer, the developer, and the client. As the process evolves, wireframes and other designs will go from Low to Mid to High Fidelity.
To sum it up
Ensuring there is a design workflow where every stakeholder is aligned and moving collaboratively to meet milestones is pivotal to success!
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